BYREDO

Charlotte is part of the People Team at BYREDO, which is responsible for all people-related matters, ensuring our teams and candidates live the best experience! From scouting the talents to driving engagement, structuring the right organization for the growth ahead, supporting the business and crafting an authentic and powerful culture, truthful to who we are and what we believe... this is what we do in the People Team! 

Our Retail Teams look after all of our clients across our high-end exclusive network worldwide. The people in our directly-operated BYREDO stores are our proud brand ambassadors, representing BYREDO and its DNA. They ensure that our clients are being welcomed and receive tailored and high-quality service and advice. Our Retail Teams accompany our clients on their in-store journey and ensure a unique BYREDO experience.

The Beauty Development team manages the product portfolio strategy for all beauty categories: Fragrance, Hand & Body, Home, Makeup, and soon-to-be-launched, Skincare. From monitoring product performance and market trends, to developing concepts, assortments, and new products, by briefing technical experts such as Pack Engineers or Perfumers, the team works closely with BYREDO’s Founder, Ben Gorham, and our Creative Studio based in Stockholm, to help convert their ideas into a reality. The Make-Up Team works in close collaboration with Lucia Pica, our Creative Image and Makeup Partner, in developing products for this category.

The Operations Department is comprised of varying fields of expertise; the Demand Planning Team who forecast demand for products and allocate products to our markets, the Purchasing Team ensure that we work with the best suppliers and partners, while the Supply Team guarantee a seamless production process with our suppliers. Orders are then efficiently processed by the Sales Administration Team, while the Logistics & Transport team make sure that products are delivered both on time, and in full. The Operations department also includes other specialties such as Quality & Regulatory Affairs, and Packaging Development.

The Brand Department is comprised of 3 teams; Communications – who are responsible for all PR, Events, Social Media, Community Management, and Influencer Activations. The Brand Marketing Team is in charge of creating and defining the 360° marketing strategy, and all asset requests, in close collaboration with our Studio in Stockholm. While the Go-To-Market Team puts our marketing strategy into action, ensuring that BYREDO is correctly represented both online and offline throughout all our markets, acting as a bridge between the Studio, HQ in Paris, and our Markets, implementing and adapting the marketing plan to local needs to ensure that all sales targets are achieved.