Following the strong growth of WeWard (presence in new countries, +20M users 🌍…) we are looking for our first Head of Marketing in order to structure and scale the activity.

Working with Yves, CEO and co-founder of WeWard, and alongside the entire marketing team, your role will be to intervene and ensure the development of the entire user life cycle and brand, from strategy to operational management.

Here’s what that entails:

• Define, build and implement a solid growth strategy.

• Support and grow the marketing team, which currently consists of 8 people working in our areas of responsibility:

Acquisition: Execute a laser-focused paid acquisition strategy across multiple channels, from social media to outdoor. You’ll manage a substantial budget of $500,000 per year to motivate as many people as possible to enjoy walking again with WeWard. Spend wisely and maximize our lifetime value to customer acquisition cost ratio.

Growth Mastery: Create and execute a sharp, data-driven growth strategy for user acquisition, retention and mind-blowing engagement. Your mission is to skyrocket our Daily Active Users (DAU) - our North Star metric - and propel our app to unparalleled heights.

Branding: Enhance WeWard’s image, increase awareness, and build trust by harnessing the power of social media and public relations. Create impactful communication campaigns, conduct cutting-edge market research, and develop stunning designs that resonate with our audience.

Alliance Architect: Build key partnerships with brands and organizations to catapult WeWard’s visibility and user base in the U.S. Focus on public organizations, healthcare companies and brands that align with our vision, creating synergies that propel us forward.

Metrics Maestro: Set, track, and optimize KPIs aligned with organizational goals to maximize ROI and drive success. Leverage the power of Amplitude and Excel to analyze trends, make data-driven decisions, and drive our strategy.

What we expect

• ✍️ Thanks to your experience of at least 4 years in this role, you have a perfect knowledge of the app environment (B2C) and the marketing issues related to this universe.

• 📊 Data centric oriented, you enjoy managing and analyzing your actions.

• 👨‍👩‍👧‍👦 You are motivated to continue to devote time to operational tasks to support your team.

• 💡 You like to let your creativity flow by coming up with new ideas! The spirit of WeWard has always been based on the Test & Learn approach, we trust you to experiment with new things!

• 🛠 You master CRM, acquisition and analysis tools (LP, Amplitude, Braze, Mixpanel, Adjust…)

• 🌱 You are keen to join a player in the health and wellness field.

• 🦄 You have a particular attraction for the start-up world and are looking to make a real impact in the team you will join.

• 🌍 We are now present in Spain, Italy, Germany, the UK, the US… and you want to work in an international environment where English will be the main language of your daily exchanges.

Our commitment

• You will join a team of passionate people who love to share and whose ambition and determination are at the heart of their values! SUCCEED 🏆

• We give you real autonomy, we trust you to achieve the expected results by organising yourself as you wish. TRUST 🤝

• You’ll be part of a constantly evolving company culture and always on the lookout for new things! We like to follow news and trends, discover new practices, expand our thinking and explore new horizons. Your curiosity will not be a bad thing here! EXPLORE ⛏️

• You will be supported in the face of obstacles. We look for solutions and think of alternatives together. If you are going in the wrong direction, you understand why and change course. In any case, you learn by moving forward. PROGRESS 📈

• On a daily basis, you will take part in an internal life that is defined by its good mood, and where everyone tries to accompany it with a touch of humor! SMILE 😁

The first step is a conversation with Marion, our Talent Acquisition Manager, who will accompany you throughout your time with us. Together you will discuss your expectations and experience, and she will introduce you to WeWard.

We then offer you a video chat with Yves, CEO, and Marie-Sophie, our Chief of Staff, who will go into detail about the job and answer all your questions.

Then, a practical case to prepare at home followed by a face-to-face presentation to the team.

🏡 We conclude with a visit of our premises to introduce you to other members of the team and finally, if all goes well… Welcome to the team!